Beta-Carotene is a strongly colored red-orange pigment abundant in plants and fruits. It is an organic compound and chemically is classified as a hydrocarbon and specifically as a terpenoid (isoprenoid), reflecting its derivation from isoprene units.

Beta-carotene is a provitamin of vitamin A, meaning it is transformed to active vitamin A in the body. Vitamin A, also known as retinol and retinal, plays a key role in health.

Beta Carotene 10% is a powder containing with an orange colour. Dispersible in water, yeilding an orange colour.